To represent SLH, we chose a shipping container – the perfect emblem of their industry. We envisioned seeing the transformation from a traditional container to a futuristic one, capturing the essence of SLH’s progress and innovation. After extensive conceptual work, we finally achieved a design that we were happy with.
Global Think Group
Saudi Logistic HUB
about the project
Saudi Logistics Hub (SLH) is a new logistics corridor being developed in Saudi Arabia. For the brand launch, We Are Alive created a dynamic 3D animation.
We imagined a near-future scenario and conceptualized a futuristic shipping container that would transform the country as it flies to its final destination.
credits
- Production: We Are Alive
- Lead Producer: Joseph Pritchard
- Creative direction: Aleksandar Sandorov
- 3D modeling: Marko Mrvic, Csaba Polgar
- Animation: Marko Mrvic, Csaba Polgar, Aditya Puranik, Aleksandar Sandorov
- Compositing: Aleksandar Sandorov
- Sound effects: Khalid Mahmood
The Concept
The Process
With the initial concept in place, we embarked on a comprehensive creative journey. This began with early sketches, followed by storyboarding, animatics, 3D test renders, animation, and finally, compositing. Throughout each stage, we actively involved the client, seeking their feedback and making necessary refinements to ensure their satisfaction before progressing to the next phase.
The Results
The final video was featured during the prominent brand launch and received significant media coverage. It was then unveiled to the public on social media.
