Client:
Abu Dhabi 360
The integrated sports and entertainment agency CSM presented a brief to create an animated logo for the new Abu Dhabi 360 brand.
The initiative focuses on enhancing the health and well-being of Abu Dhabi’s citizens. A 3D animated approach was chosen to convey modernity and longevity while maintaining simplicity for seamless adaptability across digital platforms.
The animation employed textures, reflections, and dynamic camera motion to position the logo within a 360º environment. This approach allowed for an exploration of its elements in macro detail before unveiling the complete identity. The materials used in the animation subtly referenced the program’s sporting focus.
