The integrated sports and entertainment agency CSM approached us to create an animated logo for Abu Dhabi 360, an initiative focused on improving the health and well-being of Abu Dhabi’s community.
We developed a 3D approach that reflects the brand’s focus on movement, modernity and longevity, while keeping the animation simple and adaptable across different digital platforms.
Using textures, reflections and dynamic camera movement, we placed the logo within a 360º environment, exploring its elements in macro detail before revealing the complete identity. The choice of materials and movement subtly references the initiative’s sporting focus, bringing an extra layer of meaning to the animation.
