In the modeling and texturing phase, a simple sketch transforms into a vibrant 3D wonderland—letters take on their own personality, and lively shapes come to life with rich textures. Once the models reach their perfect form, we move into the animation process, where each object gains character and authenticity, adding motion and energy to the scene.
Sephora
Sephoria
about the project
The project’s purpose was to bring the biggest beauty event of the year in Dubai to life with a bold 30-second animation! We infused the city’s iconic skyline with Sephora’s vibrant world, packed with eye-popping colours and cool icons, to create a fun and unforgettable visual experience that truly stands out.
credits
- Production: We Are Alive
- Creative Director: Aleksandar Sandorov
- Executive Producer: Joseph Pritchard
- Art Director: Lorana Castro
- Animation: Aditya Puranik, John Melo, Sajeev Rajendran
- 3D Animation: John Melo, Sajeev Rajendran
- Editing : Aleksandar Sandorov
- Compositing: Aleksandar Sandorov
From Sketch to Motion: Crafting 3D Animation
