We had the freedom to develop a concept that would stand out among other videos at the career fair. Therefore, we decided to infuse a bit of humour and show some behind-the-scenes moments. Working in a bank is a serious profession, but that doesn’t mean you can’t have a bit of fun. These scenes also made the employees seem more human and relatable, ensuring the video’s effectiveness with its young audience.
Emirates NBD
Emiratization
about the project
Emirates NBD approached us to produce a video for their stand at the Career Fair in Sharjah. The primary objective of the video is to highlight the bank’s employment strategy, emphasizing their commitment to increasing the hiring of Emirati employees.
The video showcased their goals, initiatives, and the opportunities available for Emirati talent.
credits
- Production: We Are Alive
- Executive producer : Joseph Pritchard
- Producer: Annie Munir
- Direction: Aleksandar Sandorov
- DOP: Rency Philip
- Motion graphic design: Aditya Puranik
- Video Editing: Aleksandar Sandorov
Let’s Have Some Fun
