Working with Weber Shandwick, we created another film in Epson’s campaign with Usain Bolt, continuing the playful storytelling and colourful visual style of the series.
This time, we follow a young girl searching for her missing dog, Tinta. Usain arrives to save the day, delivering the ink needed to print missing-dog posters before putting his famous speed to good use and setting off after Tinta himself.
The project gave us another opportunity to have fun with the character and build a story around Usain’s personality and, of course, his speed. Combining humour, expressive character animation and energetic transitions, we created a playful film that connects Epson’s product with a simple story about getting things done when it matters.
