Client:
The Race
When Epson partnered with the world’s fastest man, Usain Bolt, to be their brand ambassador, advertising agency Weber-Shandwick approached us to create a heart-warming tale of Usain’s biggest fan.
The animated film was featured across Epson’s social media channels in more than 15 markets around the globe. It was perfectly timed to add another feel-good layer to the holiday spirit during the 2021’s Christmas season.
Character Design
During the height of 2021’s travel restrictions, it was impossible to organise a video shoot, so all eyes were turned to animation as a way to tell this compelling story.
We knew that having a celebrity as the main protagonist meant developing a recognisable character design with a delicate balance between reality and stylisation. Of course, the first thing we started playing with was Usain Bolt’s iconic winning pose.
