We Are Alive

Medichecks

App Explainer

about the project

Medichecks, the UK-based blood testing company, approached We Are Alive with a challenge.

Practitioners using the Medichecks’ Plasma app were having difficulty correctly labelling and packaging their blood samples, leading to issues when improperly labelled packages arrived at their laboratories.

They needed a video to clearly explain the process ,so we set to work!

explainer animation for UK based medical company sketches
explainer animation for UK based medical company sketches

The Approach

The main goal of the video was to instruct practitioners on how to print labels, apply them to sample tubes, and package everything correctly for lab testing. This required a straightforward script that clearly outlined each step of the process, ensuring no confusion. We chose a 2D illustrative approach, using Medichecks’ primary brand colors as the foundation for our designs.

Results

The Medichecks team were delighted with the video, which has been uploaded to their Plasma app, where it continues to help practitioners on a daily basis. Liz Cowan, Medichecks’ Head of Partner Services, had this to say about working with us: “I fucking love We Are Alive”.