This animation was just one component of a comprehensive series produced in collaboration with Type-C Productions, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and the digital learning platform Atingi. Together, we developed a set of interactive brand guidelines encompassing character design, illustration, animation, and more.
GIZ / atingi
Fast & Furious
about the project
Have you ever wondered what takes place behind the scenes from the moment you call room service until you hear that knock on your door?
Here’s an inside look at the meticulous effort and dedication that goes into every order in a hotel kitchen.
credits
- Production: We Are Alive
- Agency: TYPE-C productions
- Director: Cyril Eberle
- Animation Director: Aleksandar Sandorov
- Illustration: Lorena Castro Pinto
- Animation: Aditya Puranik, John Melo, Aleksandar Sandorov
- Music: Sava Botic
- Sound Effects: Khalid Mahmood, Sava Botic
- Editing: Aleksandar Sandorov
The Bigger Picture
The Design
Given the extensive asset requirements for this project, we opted to develop a series of modular characters. These characters serve as adaptable templates, allowing the client to effortlessly generate a diverse range of variations.
Creating Environments
We developed a variety of environments and numerous objects as templates, which could be combined in different ways to create new illustrations.
Usage and Results
Atingi developed a learning platform for the sector that utilised a variety of assets, plus animated elements and printed learning materials developed from elements created during the creative process.
