Client:
GIZ / atingi
GIZ / atingi

Fast & Furious

Have you ever wondered what takes place behind the scenes from the moment you call room service until you hear that knock on your door?

Here’s an inside look at the meticulous effort and dedication that goes into every order in a hotel kitchen.

colourful illustration in a simplified style of hands cutting tomato on the cutting board with a big knife
colourful illustration in a simplified style of hands cutting tomato on the cutting board with a big knife
colourful simplified illustration of a bartender on a hotel kitchen background
colourful simplified illustration of a bartender on a hotel kitchen background
illustration of a multiple hospitality sitautions in a hotel with guests and staff
illustration of a multiple hospitality sitautions in a hotel with guests and staff

The Bigger Picture

Fast & Furious animation was just one component of a comprehensive series produced in collaboration with Type-C Productions, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and the digital learning platform Atingi. Together, we developed a set of interactive brand guidelines encompassing character design, illustration, animation, and more.

The Design

Given the extensive asset requirements for this project, we opted to develop a series of modular characters. These characters serve as adaptable templates, allowing the client to effortlessly generate a diverse range of variations.

sketches in different poses of a full body a female tour guide
sketches in different poses of a full body a female tour guide
sketches of a different full body hospitality workers and guests
sketches of a different full body hospitality workers and guests
split screen and three final illustrations of a different hotel guest and staff scenarios
split screen and three final illustrations of a different hotel guest and staff scenarios

Credits

Production: We Are Alive

Agency: TYPE-C productions

Director: Cyril Eberle

Animation Director: Aleksandar Sandorov

Illustration: Lorena Castro Pinto

Animation: Aditya Puranik, John Melo, Aleksandar Sandorov

Music: Sava Botic

Sound Effects: Khalid Mahmood, Sava Botic

Editing: Aleksandar Sandorov

Credits

Production: We Are Alive

Agency: TYPE-C productions

Director: Cyril Eberle

Animation Director: Aleksandar Sandorov

Illustration: Lorena Castro Pinto

Animation: Aditya Puranik, John Melo, Aleksandar Sandorov

Music: Sava Botic

Sound Effects: Khalid Mahmood, Sava Botic

Editing: Aleksandar Sandorov

Let's Create Something
Great Together!

Let's Create Something
Great Together!

Let's Create Something
Great Together!

Animation studio We Are Alive logo design
Animation studio We Are Alive logo design