We opted for a contemporary cut-out visual style, utilizing Kuba’s vibrant colour palette. Blending photography, graphics, text, and colour would give us a stylish and bold approach that appealed to a diverse audience and felt contemporary, natural, and organic.
The style also helped establish a distinctive visual language for Kuba, adaptable for other communication tools. Additionally, it allowed the seamless integration of some of the client’s images with stock photography and other content sources. To enhance relevance, we included some subtle South African patterns, textures, and shapes in the design.
