Statistics Centre Abu Dhabi (SCAD) commissioned us to create two videos to showcase their recent achievements. These videos were designed to highlight SCAD’s accomplishments to employees, stakeholders, other government departments, and the general public.
Given the complexity of the information, we needed a style that conveyed all the details while engaging a diverse audience. We also wanted to explore a cohesive visual style that merged statistical data with geometric shapes.
We came up with an approach that involved combining 2D and 3D animation, using icons, shapes, and text aligned with the brand identity to ensure the visuals remained dynamic and contemporary.
Our proven methodology guided us through the challenging stages of creating a complex video for a first-time client. Once we identified a style that satisfied both our creative team and the SCAD team, we developed a storyboard to visualize each scene. Additionally, we produced an animatic to pair the voiceover script with static visuals.
Upon approval, we moved to the illustration phase and then proceeded to animation. Throughout each stage, the visuals underwent feedback and continuous refinement.
The video was unveiled as part of the brand launch, garnering significant publicity and acclaim before its release to the general public on social media. It continues to be used by SCAD to showcase their various achievements.
