Kare Plus, the British care home company, wanted a video to launch their new staffing app.
We came up with a narrative arc that highlighted the benefits of the app, along with a few light-hearted moments showing what might happen if you try an alternative solution.
Because the video was going to be seen by busy people working in a care home, we wanted a positive, easy to understand visual language with a compelling storyline.
We decided on a colourful 2D illustrative style, creating a diverse range of characters that could convey emotion and elements of humour to keep our viewers engaged.
The video was very well received by the Kare Plus team and it was swiftly implemented across their extensive network throughout the UK.
The video led to a significant increase in app users, and we are proud to have contributed in a small way to the essential work carried out by care homes.
